Kony 2012

What techniques does the text use to engage the audience?

Throughout the clip they use many different techniques to help engage the audience, one of the many techniques used is that the use of the male voice over. The voice over gives a feel to the clip to show seriousness and show that the situation is no joke, the male voice over also gives a dramatic feel about the situation, this leaves the audience wanting to know more.

Another point of the male voice over is that it’s an American voice that is used throughout the clip, this promotes the hegemonic values as it shows that the American role in dominate in the media as all are familiar with this accent and can have an understanding to this voice.

This makes the audience aware of the traumatic event that’s taking place in Uganda and showing his point of view to why we should help.

Also the male voice over constantly uses the words ‘we’ and asks us rhetorical questions, the uses of these wordings make us feel a part of the clip and get us feeling involved with the direct mode of addressing. They also do close up shots on the voice of gods family, they show his child when its first born and the mother, this is cleverly used so that we can feel a part of the family and feel make us have a sense of trust within the male voiceover as he is letting us in to his private life. And it also allows us to identify what type of man the person behind the voice over is and it shows that he is a genuine family man, this allows us to feel some sort of trust for him.