Kony 2012

 http://vimeo.com/37119711

What techniques does the ad use to persuade the audience to help fund this organisation?

The clip uses many different techniques to help persuade the audience to give money to the organisation. One of the many techniques used is that the use of the male voice over. The voice over gives a feel to the clip to show seriousness and show that the situation is no joke, the male voice over also gives a dramatic feel about the situation. This makes the audience aware of the traumatic event that’s taking place in Uganda and makes them want to help them by sending them money.

Also the uses of clips that were shown in the video were all persuasive clips such as showing dramatic footages of the children in Africa such crying, upset and asking for help, to make the audience have sympathy towards the children so that they could also send money

How is the Kony 2012 represented as?

Kony 2012 was represented as a serious topic that is trying to get the world to come together for us all to be aware and take part in the serious matter to stop a evil man, that was ruining the lives of young children in Uganda. No matter what race or ethnic you are, it should be stopped with the help of each other. The clip is shown as a documentary type awareness video that is shown in a positive way to educate the world, by showing the lives and struggles that the typical American would have to go through and kind of comparing it in a way to what the children of Uganda would have to go through.

how is Kony 2012 shown as being real ?

They use many different types of techniques to show that the clip of Kony 2012 is real, one of the types of techniques that is used is the types of sounds that they use. Throughout the clip they use diegetic sounds to give a dramatic and real sense of feeling. Also the type of camera lightings that they use are all natural lightings to make them feel as if that the type of lighting that they showing on the clip hasn’t been once edited.