BBC News

What techniques are used to establish the texts genre?

Mainly due to the fact of the different types of codes and conventions that are used within the text are all used to establish the tests genre for instants the tone of voice from the voice over and news reporter are using clear formal language to allow the audience to know what exactly is going on. The use of real life situations that are being shown to engage the audience so that they know its news that they could rely on and be educated by and this could also link to blumer and katz theory as the news is educating the audiences. Also the sounds that are being used are non degetic loud sound at the beginning allowing the audience to recognise that the news is on and also what type of news it is so that they could immediately recognise this.

How are people represented in the extract?

The news presenters that are shown within this text are represented as formal news reporters, we could identify that by the type of smart clothes that they are wearing within the video and also the way that sound by the clear and formal uses of language that they use whilst talking. Also they are represented as having this serious tone throughout the clip shown, this is done so that the audience can be aware that these topics that they are bringing up are all serious so that the audience themselves would have a sort of moral panic towards the situation and would treat it as a serious topic.

How is this text typical of BBC output?               

The non diegetic piece of sound that they used at the beginning of the sequence initiated that it’s the BBC news theme tune so that the audience could immediately recognise who they are. This is typically done throughout every single time BBC is broadcasting.  Also the logo of the BBC news that is first shown allows the audience to be fimiliar with who they exactly are immediatly.

Who are the target audience and what uses and gratifications does the text offer?

Typically, news is not something that could be stereotyped to be watched by a certain group of audience, but in a way we could argue that the news tries to target the more mature and formal audiences, as it would relate to them by the way that they talk and dress and also the fact that it’s always news reporters that are older reporting. Were as you wouldn’t see a news report, reporting that a teenagers and talking however they would want.

Call of Duty

Media Forms: What codes and conventions does the trailer use to establish the text’s genre? The types of codes and conventions that are used throughout the trailer to establish the videos games genre are firstly the first 3 second shot that was shown within the trailer is the age rating that its only suitable for the mature groups of 17 and + also that adds that the game includes Blood and Gore, Drug Reference, Intense Violence and Strong Language this shows the age rating of who can play and what they should expect. And also throughout the trailer it shows only violence and bloody scenes in different settings to keep the audience interested. Also within this game the uses of sound are used to engage the audience as they use non diegetic music and also sounds coming from the video game, giving the audience that pumping excited feeling and also keeping them interested throughout. Also the fact that they make COD in a realistic way that makes the viewers feel as if it’s them actually playing from the shots shown keeps the audience engaged and makes them feel a part of it.

 Media Representations: How is war represented in the trailer? War is represented in a jokey way, which allows the audience to be pumped with adrenaline as in the trailer the world is shown and they try to make it realistic as possible. They make the audience feel as if they are under control of the situations placed in COD as war is being globalised within the trailer. They make out that killing, blood and violence are all just fun and games and not a serious thing. And also encourages the audience to even copy the acts of this as they would think it’s not a big deal as its being shown on here.

Media Institutions: In what ways is the trailer typical of the video game industry? This trailer is really typical within the video game industry, they include all the much needed bases of a video game, for instants all the codes and conventions such as the blood, violence, loud diegetic and non diegetic sounds, the settings and also the point of view shots also the company name and age ratings for the specific target group are all typical uses of a video game that help to keep it successful and allow it to be recognised immediately by the audience  

Media Audiences: Who does this text appeal to and what pleasures does it offer? This text targets the male audience typically than any other genre. The reason I personally believe this is because video games are more known to enjoy action video games more than the female audiences as males are stereotyped to enjoy action violence and shooting video games. Also the rating that is shown at the beginning of the video suggests that the game is for only the 17+ audiences, this age group is being targeted as teens are known to be attached to their video games especially violent games just like COD. As COD is a violent game it offers adrenaline rush to the younger audience by showing them blood and action throughout. Also COD is a way of that the young audience could make new friends and socialise together.

Exam Questions

            Music video

Media forms- What techniques does the extract use to establish the text’s genre and/or engage the audience?

This music video was cleverly used, as all the way through they only showed the face of the rappers face maximum of four times. This is cleverly done so that the audience can feel as if they are actually relating to the life of a rapper and that they can see life through is point of view. And actually also make them feel envious towards the rapper as they are watching the girl he is with, the money he’s got and limo he’s being brought in etc.

Also Throughout the clip they show a beautiful young ethnical women, they show this women throughout because they of the sexuality that was being shown of the women was cleverly used throughout as it would capture the male gaze and attract a wider range of male audience. 

Media Representations- How is gender/ethnicity/age/disability/sexuality/a place represented in the extract?

The ethnicities shown throughout the music video are represented as a materialistic black male and female. This is shown as firstly the female is shown in a limousine, carrying a big band Louis vittion handbag, and really in fashion through her sense of clothing. Secondly then the male is also shown as being materialistic within the sequence at 0:37 when showing all the money he had, then at 2:35 being stopped a numerous of times at the airport security and he kept taking off more and more valuables.

Also the way that females were represented throughout the extract was that females are dependent on males, for example as shown at 0:34 when the female was showing her purse and the rapper filled her purse up with money. And also another time at the end of the music video the female was seen as crying her eyes out when he had left her at the airport, seeming like she couldn’t go on without him.

Media Audiences - Who does this text/brand appeal to?

This music video appeals to both male and female audiences, but also on the other hand males could most likely relate to this more as this is the life of many males may envy or want to be like. And by this music video they could actually see love life of a male rapper that they may envy. The demographics that this would appeal to would be C1-E because this is the unemployed and working class group that would most likely been the groups to look up to this sort of lifestyle.