Advert analysis

Codes & Conventions: What techniques does the ad use to persuade the audience to consume the Guardian?

The guardians use different types of techniques to persuade the audiences to consume the guardian. The guardian uses the story of the three little pigs to allow the audiences to be familiar what they are trying to represent. This allows the audience to feel a part of the advertisement and to immediately indentify the story that they are trying to create as outlined with the theory uses and gratification (Bulmer & Katz). Also another technique that is cleverly used was that within the advertisement was that after the headlines of the pigs on The Guardian was published, it showed that the audience were taking part in and had a say in the event that was taking place, via twitter, emailing etc. Also The Guardian showed both sides of the argument; this is a great way to persuade the audience to consume The Guardian as the audience can feel as if they could trust that they are getting all the information that they need and shown both sides to the story other than just one side like most newspapers do, and also that they are involved in incidents that take place within the society.

Representation: How is the news represented in the ad?

The news was represented as parody type news; they played on a childhood story that many of us in this generation are familiar with. They did this so that it allows the viewers at home to immediately connect with the news that they had represented. They showed the advertisement to have more than one side to the argument; so that it suggests that their news is reliable enough to show all points of views of both the news editors and the points of the audience.  

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

The advertisement promotes The Guardian by using many different new technologies to show that their daily news can be found anywhere and can be linked to many different technologies such as Ipad, using internet to get access of their site, using the television and using phones to connect to their sources of new. This also shows us how quickly their news can get around and easily accessible that their organisation is.

Audience: On the basis of this ad, who does the Guardian brand appeal to?

On the basis of this advertisement The Guardian seems to appeal to the older teenagers and adults from ages 17+ as this advertisement takes a bit to understand and even in the advertisement they only show people around that age group.