Exam Questions

            Music video

Media forms- What techniques does the extract use to establish the text’s genre and/or engage the audience?

This music video was cleverly used, as all the way through they only showed the face of the rappers face maximum of four times. This is cleverly done so that the audience can feel as if they are actually relating to the life of a rapper and that they can see life through is point of view. And actually also make them feel envious towards the rapper as they are watching the girl he is with, the money he’s got and limo he’s being brought in etc.

Also Throughout the clip they show a beautiful young ethnical women, they show this women throughout because they of the sexuality that was being shown of the women was cleverly used throughout as it would capture the male gaze and attract a wider range of male audience. 

Media Representations- How is gender/ethnicity/age/disability/sexuality/a place represented in the extract?

The ethnicities shown throughout the music video are represented as a materialistic black male and female. This is shown as firstly the female is shown in a limousine, carrying a big band Louis vittion handbag, and really in fashion through her sense of clothing. Secondly then the male is also shown as being materialistic within the sequence at 0:37 when showing all the money he had, then at 2:35 being stopped a numerous of times at the airport security and he kept taking off more and more valuables.

Also the way that females were represented throughout the extract was that females are dependent on males, for example as shown at 0:34 when the female was showing her purse and the rapper filled her purse up with money. And also another time at the end of the music video the female was seen as crying her eyes out when he had left her at the airport, seeming like she couldn’t go on without him.

Media Audiences - Who does this text/brand appeal to?

This music video appeals to both male and female audiences, but also on the other hand males could most likely relate to this more as this is the life of many males may envy or want to be like. And by this music video they could actually see love life of a male rapper that they may envy. The demographics that this would appeal to would be C1-E because this is the unemployed and working class group that would most likely been the groups to look up to this sort of lifestyle.