Call of Duty

Media Forms: What codes and conventions does the trailer use to establish the text’s genre? The types of codes and conventions that are used throughout the trailer to establish the videos games genre are firstly the first 3 second shot that was shown within the trailer is the age rating that its only suitable for the mature groups of 17 and + also that adds that the game includes Blood and Gore, Drug Reference, Intense Violence and Strong Language this shows the age rating of who can play and what they should expect. And also throughout the trailer it shows only violence and bloody scenes in different settings to keep the audience interested. Also within this game the uses of sound are used to engage the audience as they use non diegetic music and also sounds coming from the video game, giving the audience that pumping excited feeling and also keeping them interested throughout. Also the fact that they make COD in a realistic way that makes the viewers feel as if it’s them actually playing from the shots shown keeps the audience engaged and makes them feel a part of it.

 Media Representations: How is war represented in the trailer? War is represented in a jokey way, which allows the audience to be pumped with adrenaline as in the trailer the world is shown and they try to make it realistic as possible. They make the audience feel as if they are under control of the situations placed in COD as war is being globalised within the trailer. They make out that killing, blood and violence are all just fun and games and not a serious thing. And also encourages the audience to even copy the acts of this as they would think it’s not a big deal as its being shown on here.

Media Institutions: In what ways is the trailer typical of the video game industry? This trailer is really typical within the video game industry, they include all the much needed bases of a video game, for instants all the codes and conventions such as the blood, violence, loud diegetic and non diegetic sounds, the settings and also the point of view shots also the company name and age ratings for the specific target group are all typical uses of a video game that help to keep it successful and allow it to be recognised immediately by the audience  

Media Audiences: Who does this text appeal to and what pleasures does it offer? This text targets the male audience typically than any other genre. The reason I personally believe this is because video games are more known to enjoy action video games more than the female audiences as males are stereotyped to enjoy action violence and shooting video games. Also the rating that is shown at the beginning of the video suggests that the game is for only the 17+ audiences, this age group is being targeted as teens are known to be attached to their video games especially violent games just like COD. As COD is a violent game it offers adrenaline rush to the younger audience by showing them blood and action throughout. Also COD is a way of that the young audience could make new friends and socialise together.