BBC News

What techniques are used to establish the texts genre?

Mainly due to the fact of the different types of codes and conventions that are used within the text are all used to establish the tests genre for instants the tone of voice from the voice over and news reporter are using clear formal language to allow the audience to know what exactly is going on. The use of real life situations that are being shown to engage the audience so that they know its news that they could rely on and be educated by and this could also link to blumer and katz theory as the news is educating the audiences. Also the sounds that are being used are non degetic loud sound at the beginning allowing the audience to recognise that the news is on and also what type of news it is so that they could immediately recognise this.

How are people represented in the extract?

The news presenters that are shown within this text are represented as formal news reporters, we could identify that by the type of smart clothes that they are wearing within the video and also the way that sound by the clear and formal uses of language that they use whilst talking. Also they are represented as having this serious tone throughout the clip shown, this is done so that the audience can be aware that these topics that they are bringing up are all serious so that the audience themselves would have a sort of moral panic towards the situation and would treat it as a serious topic.

How is this text typical of BBC output?               

The non diegetic piece of sound that they used at the beginning of the sequence initiated that it’s the BBC news theme tune so that the audience could immediately recognise who they are. This is typically done throughout every single time BBC is broadcasting.  Also the logo of the BBC news that is first shown allows the audience to be fimiliar with who they exactly are immediatly.

Who are the target audience and what uses and gratifications does the text offer?

Typically, news is not something that could be stereotyped to be watched by a certain group of audience, but in a way we could argue that the news tries to target the more mature and formal audiences, as it would relate to them by the way that they talk and dress and also the fact that it’s always news reporters that are older reporting. Were as you wouldn’t see a news report, reporting that a teenagers and talking however they would want.

Call of Duty

Media Forms: What codes and conventions does the trailer use to establish the text’s genre? The types of codes and conventions that are used throughout the trailer to establish the videos games genre are firstly the first 3 second shot that was shown within the trailer is the age rating that its only suitable for the mature groups of 17 and + also that adds that the game includes Blood and Gore, Drug Reference, Intense Violence and Strong Language this shows the age rating of who can play and what they should expect. And also throughout the trailer it shows only violence and bloody scenes in different settings to keep the audience interested. Also within this game the uses of sound are used to engage the audience as they use non diegetic music and also sounds coming from the video game, giving the audience that pumping excited feeling and also keeping them interested throughout. Also the fact that they make COD in a realistic way that makes the viewers feel as if it’s them actually playing from the shots shown keeps the audience engaged and makes them feel a part of it.

 Media Representations: How is war represented in the trailer? War is represented in a jokey way, which allows the audience to be pumped with adrenaline as in the trailer the world is shown and they try to make it realistic as possible. They make the audience feel as if they are under control of the situations placed in COD as war is being globalised within the trailer. They make out that killing, blood and violence are all just fun and games and not a serious thing. And also encourages the audience to even copy the acts of this as they would think it’s not a big deal as its being shown on here.

Media Institutions: In what ways is the trailer typical of the video game industry? This trailer is really typical within the video game industry, they include all the much needed bases of a video game, for instants all the codes and conventions such as the blood, violence, loud diegetic and non diegetic sounds, the settings and also the point of view shots also the company name and age ratings for the specific target group are all typical uses of a video game that help to keep it successful and allow it to be recognised immediately by the audience  

Media Audiences: Who does this text appeal to and what pleasures does it offer? This text targets the male audience typically than any other genre. The reason I personally believe this is because video games are more known to enjoy action video games more than the female audiences as males are stereotyped to enjoy action violence and shooting video games. Also the rating that is shown at the beginning of the video suggests that the game is for only the 17+ audiences, this age group is being targeted as teens are known to be attached to their video games especially violent games just like COD. As COD is a violent game it offers adrenaline rush to the younger audience by showing them blood and action throughout. Also COD is a way of that the young audience could make new friends and socialise together.

Exam Questions

            Music video

Media forms- What techniques does the extract use to establish the text’s genre and/or engage the audience?

This music video was cleverly used, as all the way through they only showed the face of the rappers face maximum of four times. This is cleverly done so that the audience can feel as if they are actually relating to the life of a rapper and that they can see life through is point of view. And actually also make them feel envious towards the rapper as they are watching the girl he is with, the money he’s got and limo he’s being brought in etc.

Also Throughout the clip they show a beautiful young ethnical women, they show this women throughout because they of the sexuality that was being shown of the women was cleverly used throughout as it would capture the male gaze and attract a wider range of male audience. 

Media Representations- How is gender/ethnicity/age/disability/sexuality/a place represented in the extract?

The ethnicities shown throughout the music video are represented as a materialistic black male and female. This is shown as firstly the female is shown in a limousine, carrying a big band Louis vittion handbag, and really in fashion through her sense of clothing. Secondly then the male is also shown as being materialistic within the sequence at 0:37 when showing all the money he had, then at 2:35 being stopped a numerous of times at the airport security and he kept taking off more and more valuables.

Also the way that females were represented throughout the extract was that females are dependent on males, for example as shown at 0:34 when the female was showing her purse and the rapper filled her purse up with money. And also another time at the end of the music video the female was seen as crying her eyes out when he had left her at the airport, seeming like she couldn’t go on without him.

Media Audiences - Who does this text/brand appeal to?

This music video appeals to both male and female audiences, but also on the other hand males could most likely relate to this more as this is the life of many males may envy or want to be like. And by this music video they could actually see love life of a male rapper that they may envy. The demographics that this would appeal to would be C1-E because this is the unemployed and working class group that would most likely been the groups to look up to this sort of lifestyle.

Kony 2012

What techniques does the text use to engage the audience?

Throughout the clip they use many different techniques to help engage the audience, one of the many techniques used is that the use of the male voice over. The voice over gives a feel to the clip to show seriousness and show that the situation is no joke, the male voice over also gives a dramatic feel about the situation, this leaves the audience wanting to know more.

Another point of the male voice over is that it’s an American voice that is used throughout the clip, this promotes the hegemonic values as it shows that the American role in dominate in the media as all are familiar with this accent and can have an understanding to this voice.

This makes the audience aware of the traumatic event that’s taking place in Uganda and showing his point of view to why we should help.

Also the male voice over constantly uses the words ‘we’ and asks us rhetorical questions, the uses of these wordings make us feel a part of the clip and get us feeling involved with the direct mode of addressing. They also do close up shots on the voice of gods family, they show his child when its first born and the mother, this is cleverly used so that we can feel a part of the family and feel make us have a sense of trust within the male voiceover as he is letting us in to his private life. And it also allows us to identify what type of man the person behind the voice over is and it shows that he is a genuine family man, this allows us to feel some sort of trust for him.

Kony 2012

 http://vimeo.com/37119711

What techniques does the ad use to persuade the audience to help fund this organisation?

The clip uses many different techniques to help persuade the audience to give money to the organisation. One of the many techniques used is that the use of the male voice over. The voice over gives a feel to the clip to show seriousness and show that the situation is no joke, the male voice over also gives a dramatic feel about the situation. This makes the audience aware of the traumatic event that’s taking place in Uganda and makes them want to help them by sending them money.

Also the uses of clips that were shown in the video were all persuasive clips such as showing dramatic footages of the children in Africa such crying, upset and asking for help, to make the audience have sympathy towards the children so that they could also send money

How is the Kony 2012 represented as?

Kony 2012 was represented as a serious topic that is trying to get the world to come together for us all to be aware and take part in the serious matter to stop a evil man, that was ruining the lives of young children in Uganda. No matter what race or ethnic you are, it should be stopped with the help of each other. The clip is shown as a documentary type awareness video that is shown in a positive way to educate the world, by showing the lives and struggles that the typical American would have to go through and kind of comparing it in a way to what the children of Uganda would have to go through.

how is Kony 2012 shown as being real ?

They use many different types of techniques to show that the clip of Kony 2012 is real, one of the types of techniques that is used is the types of sounds that they use. Throughout the clip they use diegetic sounds to give a dramatic and real sense of feeling. Also the type of camera lightings that they use are all natural lightings to make them feel as if that the type of lighting that they showing on the clip hasn’t been once edited.

Targets

Aspirational grade: B

Three targets I have made for myself to achieve

-          Improve on essay questions timing and skills – revise more practise questions at home by using the resources on the AQA website.

-          Learn theories and more media terminology – Use resources that are there to help me such as getting information out of books and using internet resources.

-          Put more effort within coursework/homework (also deadlines) – spend more time at home or at school on my work and be more organised.

Advert analysis

Codes & Conventions: What techniques does the ad use to persuade the audience to consume the Guardian?

The guardians use different types of techniques to persuade the audiences to consume the guardian. The guardian uses the story of the three little pigs to allow the audiences to be familiar what they are trying to represent. This allows the audience to feel a part of the advertisement and to immediately indentify the story that they are trying to create as outlined with the theory uses and gratification (Bulmer & Katz). Also another technique that is cleverly used was that within the advertisement was that after the headlines of the pigs on The Guardian was published, it showed that the audience were taking part in and had a say in the event that was taking place, via twitter, emailing etc. Also The Guardian showed both sides of the argument; this is a great way to persuade the audience to consume The Guardian as the audience can feel as if they could trust that they are getting all the information that they need and shown both sides to the story other than just one side like most newspapers do, and also that they are involved in incidents that take place within the society.

Representation: How is the news represented in the ad?

The news was represented as parody type news; they played on a childhood story that many of us in this generation are familiar with. They did this so that it allows the viewers at home to immediately connect with the news that they had represented. They showed the advertisement to have more than one side to the argument; so that it suggests that their news is reliable enough to show all points of views of both the news editors and the points of the audience.  

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

The advertisement promotes The Guardian by using many different new technologies to show that their daily news can be found anywhere and can be linked to many different technologies such as Ipad, using internet to get access of their site, using the television and using phones to connect to their sources of new. This also shows us how quickly their news can get around and easily accessible that their organisation is.

Audience: On the basis of this ad, who does the Guardian brand appeal to?

On the basis of this advertisement The Guardian seems to appeal to the older teenagers and adults from ages 17+ as this advertisement takes a bit to understand and even in the advertisement they only show people around that age group.